Nvidia Launches New AI, Gaming, And Automotive Technologies At CES 2025. The Impressive Lineup Powering AI Technology.

Nvidia made significant announcements at CES 2025, showcasing a suite of new products aimed at expanding its business across multiple sectors. The company introduced advancements in artificial intelligence (AI) for robot and vehicle training, next-generation gaming chips, and its first desktop computer, while also revealing a new partnership with Toyota.

At the tech conference in Las Vegas, CEO Jensen Huang stated how Nvidia is leveraging its powerful data center AI technology to reach consumer PCs and laptops. A key product unveiled was the Cosmos foundation models, which generate photorealistic video for training robots and self-driving cars at a fraction of the cost of traditional methods.

By producing “synthetic” training data, Cosmos allows robots and vehicles to learn about the physical world in a manner akin to how large language models assist chatbots in natural language processing. This innovation is expected to dramatically reduce the costs associated with real-world data collection, such as driving cars on roads for video footage or having humans teach robots tasks.

Nvidia plans to offer Cosmos under an open license, following the model set by Meta’s Llama 3 language models, which have gained widespread adoption in the tech industry. Huang expressed confidence that Cosmos could revolutionize robotics and industrial AI, similar to Llama 3’s impact on enterprise AI.

However, analysts, including Vivek Arya from Bank of America, remain cautious about the potential for robotics to significantly drive Nvidia’s sales. Arya noted that the challenge lies in making these products both reliable and cost-effective enough to create viable business models, with robotics potentially remaining a niche market like the metaverse or autonomous vehicles.

In addition to AI advancements, Nvidia unveiled new gaming chips, the RTX 50 series, which incorporate its ‘Blackwell’ AI technology. These chips aim to deliver cinematic-quality graphics, particularly enhancing the realism of video game textures and human faces. The chips will be priced between $549 and $1,999, with high-end models available in January and more affordable versions coming in February. Analysts, such as Ben Bajarin of Creative Strategies, expect these new gaming chips to provide a short-term sales boost for Nvidia.

Nvidia also introduced Project DIGITS, its first desktop computer, designed for software developers rather than general consumers. Priced at $3,000, the desktop features Nvidia’s data center chips paired with a processor developed in collaboration with MediaTek. The system is designed to allow developers to rapidly test AI systems and will be available in March.

In automotive news, Nvidia announced that Toyota Motor will use its Orin chips and automotive operating system to enhance driver assistance systems in select models. While specific models were not disclosed, the partnership marks a significant step for Nvidia’s automotive division, with Huang projecting hardware and software revenue in this sector to reach $5 billion by fiscal 2026, up from an estimated $4 billion this year.

Nvidia’s stock closed at a record high of $149.43 on Monday, boosting its market valuation to $3.66 trillion, making it the second-most valuable company globally, trailing only Apple.

CES, The Impressive Line UP

As the annual Consumer Electronics Show (CES) takes center stage in Las Vegas (running through January 11), the spotlight is firmly on the next generation of technology, emerging trends, and product launches.

This year, significant announcements have centered on artificial intelligence (AI), with Nvidia announcing its Cosmos world foundation models, and major players like Intel, Qualcomm, and AMD introducing their latest chip generations aimed at driving innovation in AI-driven computing devices.

The AI-powered PC, or what some are calling the Copilot Plus PC, remains a key area of focus.

HP’s 2025 “next-gen AI PC” lineup is a standout, featuring devices like the EliteBook Ultra G1i and EliteBook X Flip G1i. However, it’s the AMD Ryzen-powered HP Z2 Mini G1a mini workstation that marks the most significant leap forward.

The Z2 Mini G1a is equipped with an AMD Ryzen AI Max PRO processor and offers scalable 128GB of unified memory architecture, which can allocate up to 96GB exclusively for the GPU. This design provides the kind of performance for graphics-intensive workflows that similar form factors have struggled to achieve—except perhaps in some configurations of the Apple Mac Mini.

According to HP, the compact design of the Z2 Mini G1a allows for easy placement on a desk, behind a monitor, or under a desk. Its small form factor also supports high-density rack-mount solutions that combine performance, manageability, and security.

PC manufacturers are not solely relying on Microsoft’s AI advancements. HP’s AI Companion, which includes a chatbot and document summarization features, is part of their AI-driven push.

Meanwhile, Samsung’s Galaxy AI toolkit—featuring AI search and photo remastering—is integral to their new Galaxy Book5 lineup. “We are delivering an AI experience on Galaxy Book that empowers users to work, create, and connect in more intelligent ways through our growing ecosystem,” said Changtae Kim, EVP & Head of New Computing R&D Team at Samsung Electronics.

Dell is set to introduce its first-ever commercial PCs powered by AMD chips, marking a significant rebranding that bids farewell to the iconic XPS and Latitude labels. This move is expected to help AMD strengthen its position in the commercial PC market, where it has historically lagged behind. For Dell, the rebranding aims to reverse the decline in personal PC sales over recent years, signaling a new chapter for the company in a highly competitive sector.

One of the most anticipated developments in AI PCs will come this summer, with Nvidia’s Project Digits making its debut. The “AI personal supercomputer,” powered by the Grace Blackwell Superchip, will be capable of running models with up to 200 billion parameters. With prices expected to hover around $3,000, this marks a major leap forward in the integration of AI into personal computing.

AI’s reach is extending beyond phones and PCs into TVs.

Samsung and LG are pushing the boundaries of AI in television, but the question remains whether they might be overextending.

LG’s 2025 OLED TVs feature an AI remote that recognizes individual voices for personalized content recommendations, a chatbot for content search, and even integration with Microsoft Copilot.

Samsung’s 2025 TVs are equipped with Vision AI, offering innovations like Click to Search, which helps identify places, products, and more on screen, as well as a food identification mode that generates recipes. Samsung’s Bixby voice assistant also receives a significant upgrade with large language model capabilities. The full impact of these advancements will unfold in the coming months.

Audio 

In the audio space, Dolby Atmos is facing competition from Samsung’s Eclipsa Audio, a new format introduced in the company’s 2025 TVs. Eclipsa Audio, an open-source alternative to Dolby’s proprietary system, promises 3D sound technology without the licensing fees associated with Dolby Atmos. While it’s still too early to predict widespread adoption, the free-to-use nature of Eclipsa could make it a more cost-effective option for TV makers.

Automotive Sector 

In the automotive sector, Qualcomm has announced a series of partnerships with automakers, including Mahindra, with generative AI at the core. Mahindra’s BE 6 and XEV 9e electric vehicles will be powered by Qualcomm’s Snapdragon Digital Chassis and Snapdragon Cockpit Platform.

“Powered by our Mahindra Artificial Intelligence Architecture, these vehicles offer a personalized driving experience that is both state-of-the-art and accessible to all,” said R Velusamy, President of Automotive Product Development at Mahindra & Mahindra Ltd. Qualcomm is also collaborating with Hyundai to develop next-generation advanced driver assistance systems (ADAS) and digital cockpit technologies.